

Toblerone
" Finally, the recipe is quite simple, but paradoxically will never be equaled ... obvious ingredients, inimitable mixture" Eugénie Rousak/Now Village You may or may not remember, but quite a long time ago now, on one of my walks I decided to photograph everything with a link to food. I think so far I have tackled one, maybe two of those. Today I'm on to this one - Toblerone. A wrapper tossed away by a walker or from a car, on a semi busy road. I don't think that's a bit
Feb 11


Is anyone impervious to advertising?
"A good advertisement is one which sells the product without drawing attention to itself." David Ogilvy I noticed that the Coles Magazine now has a new section - Coles Finds . No that's not strictly accurate. It has always - well for some time now - been there, but usually just a page, with a scattering of products. Now there is a whole three or four page section which is presented in the same way as any other of the sections in the magazine - and crucially - near the fr
Jan 21


Roast leg of lamb - a lucky dip
"How to roast a leg of lamb to rival even your mum's" Donna Hay Magazine Yet again my heart sank when I opened a page at random in my randomly chosen cookbook - Issue 10 of the Donna Hay Magazine - now discontinued. These days I ask David to choose my lucky dip books because my choices are not really random, for even with my eyes closed I sort of know what book I'm picking. He, on the other hand, has no idea. Issue no. 10 is a winter edition I think, and so a roast is a
Oct 28, 2025


Free, $15, $30 or $600?
"really what the supermarket is trying to do is ensure that for every shop you're trying to go there and spend your money rather than...
Nov 9, 2024


That lucky dip - lamb and Greg Malouf
"In some ways, the name of the recipe builds a level of excitement and expectation of the dish that can improve the experience of...
Jun 5, 2024


Feasting with The Guardian
"for adventurous eaters and curious cooks." As you know I'm always plugging The Guardian and its team of food writers, recipe creators...
Dec 15, 2023


Pictures, words, irritations and detours
“A picture is a poem without words.” Horace Today's post was going to be a riff on this painting, which turned up on my desk calendar...
Nov 27, 2023


The small print of Woolworths
"Australia's go-to for delicious food inspiration" Woolworths Fresh Ideas Magazine Apologies for taking so long getting to Woolworth's...
Jun 17, 2023


The importance of stories - a postscript
"the currency of human contact" Robert McKee Yet again coincidences of trivialities have combined to give me a topic for a blog. Four...
May 29, 2023


The small print - Coles Magazine
“Marketing is no longer about the stuff that you make,
but the stories that you tell.” Seth Godin This month I have an actual print...
May 28, 2023


Is Aldi really cheaper than the other two?
Yes - but not as much as you might think - and also ... First thing to say - I know this has been done before. Everything has been done...
Apr 21, 2023


By the way
"By the way - used to introduce a new subject to be considered or to give further information" Cambridge English Dictionary Yes it's one...
Jan 11, 2023


Success does not necessarily mean quality
"I work for compensation, not in exchange for product or “exposure.” Long-term relationships with brands and products that I love is...
Jan 8, 2023


Healthy?
“There were no significant differences between health food snacks and regular aisle snacks in terms of energy, saturated fat or sodium." ...
Jan 5, 2023


Just to show I'm not biased
“Creatively, we approached Christmas with the same care and authenticity as Woollies by leaning into the heart of the brand - family, fun...
Dec 10, 2022


Ordinary people - marketing plus
"We know every family has treasured festive recipes with rich stories attached to them. So we went in search of them from all around...
Dec 9, 2022


Allsorts
"A slang term designating the drippings of glasses in saloons, collected and sold at half price to drinkers who are not overly...
Aug 21, 2022


Crumbs
"something you wish to share with your online friends." Urban Dictionary "a small fragment" Merriam-Webster Actually I think that first...
Jul 30, 2022


Cheese and biscuits and Vita-Weats
"If ever an area of life encapsulated the tyranny of choice, it is cheese biscuits. Olive oil and sea salt; chive and rosemary; poppy...
Jul 27, 2022


Artisan - how do you know?
"An artisan product has three definite hallmarks. It adheres to traditional processes, recipes and quality." Deccan Herald What I found...
Jul 21, 2022

